So if you’re completely fresh out of ideas, you’ve got no ideas whatsoever, and you just want some initial thoughts and a starting place, you might want to use some tools such as Jaaxy, Soovle, keywordtool.io or even Answer The Public, these tools are all absolutely free.
If you just simply type in your industry or industry phrases and terminology into these sites, it will spew back out a tonne of different ideas based on what people are actually searching for, even from Google or YouTube or whatever, then it’s just a case of creating a lot of spreadsheet of ideas.
Where you can take those ideas of things ?
You would like to write about or could write about, just put them into a list for now we’re just getting an idea. – The second thing you can do and this kind of ideas generating stage is just to pay close attention on any frequently asked questions that you get. So what do people ask you, either during meetings, or maybe in your comments on social media? And there was a third one, I forgot what it was, during Q&A, doing Q&As often. – Hurry up, we’ve got a Q&A to do after this. These are great ideas. – Actually, on the Q&A idea, if you attend Webinars,
If you attend industry events then –
I think that we used to do is we always used to write down the questions that other people asked the speakers because all of these are just great ways of just finding out what people in your industry what your potential customers are actually asking or what they want answers to. Before we get into the drilling down of all these ideas and putting them into some kind of prioritised order.
There’s a few more cool hacks that we’d like to show you that have helped us come up with our best blog on video ideas ever. Number one, go to one of our peers YouTube channels, and order the videos from most popular, by doing this you will instantly see what’s popular as a topic.
You can get some ideas from this for yourself in your own blog post ideas or your own videos, but then what you can also do is find out which one of these is maybe a little bit outdated and this could be a good place for you to fill that gap and give them more updated blog version. – And secondly, go to Google and type in a topic that you might want to talk about and see.
What is auto suggested :
A great tip is to add the word alternative on versus at the end just to see why it comes up with just to see what people are actually searching for. – Given all this, you’re gonna have a tonne of ideas, and you may be a little bit overwhelmed, but now it’s time to start drilling down into that list. And to do this, we love the tool, Google Keyword Planner, this is a free tool by Google themselves.
You can import all of your ideas that you’ve collected, and then you can order them in order of demand, which in this case is how many people are actually searching for these keywords or blog post ideas.
This is a fantastic way of just prioritising ideas, maybe which ones you should write first and which ones you should you should just forget about because no one’s even interested in it. Up to stage it will also suggest other key words that might be better than what you’ve currently thought of that could go on the list as well.
Important Tips for New Blogger :
If you are a new blogger with not many blogs under your belt, then we’d recommend just developing our skills by just starting somewhere, just writing something, something that maybe you’re passionate about or that you know has good volume, but you just want to talk about that.
If you want to actually start ranking on Google and start getting that constant stream of visitors to your site then there a few more steps that you need to take, before you start writing. We want you to start thinking about your competitiveness, because obviously the keywords that have a higher search volume are more in demand, you want to go for them. But also, they are more competitive and thus harder to rank for.
So it’s a fine balance, because you don’t want to spend all your time and effort writing a blog that ranks for a time and just doesn’t get any search volume. And alternatively, you don’t want to put all your time and effort into writing a blog that is potentially going to have loads and loads of demand, but you’ll just never ever be able to rank for it, because it’s too much of a competitive term and everyone else has already wrote an awesome
1. “How to” Blog Posts
When you create a blog post that provides insanely practical advice for your target audience (as opposed to a piece with only high level advice), you will dramatically increase the chances that people will discover your page and stay there longer.
Why? Because readers will stay on page longer.
The longer a reader stays on your site, the more Google will see your site as the authority on that topic.
Chances are, plenty of people have already written “how-to” articles on the topic you want to write about. To stand out, you’ll want to provide fresh tips that aren’t mentioned elsewhere, or share original case studies no one else has shared.
Here are some examples of “How to” posts on Growth Marketing Pro
You’ll notice that each one of those posts does a few things to keep reader engaged and on page longer:
- Starts strong: Many people who hit your site will inevitably bounce. In fact, something like 49% of visitors will leave your site immediately. That means you need to grab your visitors’ attention FAST. Notice this post started with a few of my really impressive Google Analytics screenshots from PlushCare and Growth Marketing Pro. This is by design. Readers who hit my site are immediately engaged and trust my content after seeing that. Bottom line: make your first few paragraphs engaging and amazing. Spend time there.
- Doesn’t only use paragraphs: Paragraphs can be hard to read, particularly on mobile. The best websites use a mix of paragraphs, varying sentence lengths, bullets, numbered lists, images and much more to make their blog posts more readable and engaging. Bottom line: do the same!
- Give specifics: General information isn’t actionable. You need to tell your reader exactly what to do and how to do it. Use personal anecdotes, data, screenshots, and anything else you can do to create a “how to” blog post that leaves nothing to the reader’s imagination. Bottom line: be personable and provide actionable tactics.
- Are long: Yup, in most search verticals, longer posts perform better. It makes sense; longer posts keep people on your site longer and signal to Google that your post is extremely comprehensive. This doesn’t mean you should sacrifice quality. Bottom line: you should aim for 1,500-3,000 words of rich, well-written content.
Hint: use a tool like GrowthBar to quickly get the word counts of every post on page one of the Google search results page. Make sure yours is longer!
2. Listicles: Introduce Many Ideas
Your customers are busy professionals. Writing an article with a lists of actionable ideas a reader can implement is a surefire way to keep someone’s attention — as long as your ideas are relevant and you give people the guidance to turn ideas into reality.
Plus, because lists contain so many different topics and a diverse set of keywords, there are many more opportunities for your post to rank on Google than there otherwise would be.
Here are a few listicle posts have worked extremely well for Growth Marketing Pro:
One of the great parts of listicle posts is that they work in almost every search vertical. Take a minute and think about how many times you search for “the best xyz” on Google. I’m sure it’s a lot!
Your best bet is to do a little light keyword researc to figure out whether it’s worth writing a listicle post in your niche. Our tool, GrowthBar shows you 1) whether a search term is difficult to rank for or not and 2) how many people are searching for that keyword. This way, you don’t waste time on a listicle that won’t work.
3. Curate Resources
Instead of creating an original article each time, you can create a post that pulls together your favorite resources created by other people.
What are the benefits?
Writing a round-up post is a great way for you to expand your own knowledge of a subject, get to know the experts and thought-leaders in your field and create a highly trafficked blog post.
Additionally, by mentioning others in your article and notifying them about your article, these content creators will likely share your article with their audience and bring new visitors to your website.
This is a great way to procure valuable backlinks.
Read: 25 Ways to Get More Backlinks
Here’s how to curate resources for a blog post and do it well:
- Subscribe to the top blogs and sites in your space so you’re up-to-date whenever one of these sites publishes new content. Always keep an eye out for newsworthy posts or great data your peers blog about.
- Connect with your industry peers on LinkedIn! Promise, this is a great way to flatter them and give them confidence that you’re blogging for the human connection, not to make a buck.
- Once they unveil a great piece of new research or news (or a few different pieces), synthesize the findings, add your own commentary, and whip up a 1,000 word blog post quoting them and their article.
- Then, reach out to them and direct them to your post. After they engage, gently ask that they link to your content within their original post.
I’ve done this time and time again. Flattery is a really powerful way of producing content and getting links to your content. It works almost every time.
However, make sure not to duplicate too much of their content. Google does not like too much copy and pasting. And make sure to cite their blog or website within your article!
4. Cheat Sheets, Checklists, Templates
Hubspot is a master at this. They have an extensive library of downloadable resources designed to make marketers’ lives easier.
Free resources often get distributed around the web and are the beneficiaries of a little bit of virility.
Plus, you probably have your own resources you can simply repurpose into blog content. For instance, we often run webinars for our audience and have made Powerpoint presentations to accompany them.
So we decided to publish our Powerpoint and webinar script for our audience. Since publishing, this post has been viewed 4,948 times. And it took about 15 minutes to post. Pretty cool, right?
5. Case Studies
People appreciate real life examples. Usually this type of post makes for an extremely actionable and sometimes entertaining read.
We have found that the most frictionless ways to get posts like this live is by interviewing founders.
Our audience loves to hear how other businesses have grown. We encourage founders and marketers we interview to share actionable tips. Our readers love hearing these case studies because there are generally nuggets of information they can apply to their own businesses.
And for us, interviews are great because we simply transcribe our conversations, so the posts take very little time to put together.
See a few of our case studies below:
Infographics are easy to digest — they’re great when you want to share key statistics or provide step-by-step guidance on a certain topic.
Companies like Zumper have made an absolute killing off of infographics. That’s because they’re incredibly topical and shareable. Plus, once you have a template, you can update the data and use the same graphic over and over again.
We’ve found that infographics are also some of the best tools for getting backlinks. Whenever we publish one, we make sure to email to ~20 other bloggers we’ve developed relationships with to ask them to share on their blog. We’ve measured a 35% success rate on that tactic.
7. Be Current
When Coronavirus hit, the world of in-person meetings very quickly moved to online meetings. Zoom was one of the fastest services to catch fire at the beginning of the pandemic.
We figured that might be the case, so we wrote a review of Zoom. Sure enough, search volume increased drastically, and since we were one of the first to market with a blog post about Zoom, we were able to capture a position on page 1 of the Google Search Results Page for the search query “Zoom review.”