Test ad placement – Changing ad placement is a must, the developers must regularly rotate the location of their ads. Otherwise, a monotonous location might develop ad blindness in your users. They will get used to where your ad is versus what are the characteristics of the ad. And in the days to come, they will overlook whatsoever that is placed in the area where you positioned your ad. This means you could be missing out on potential app revenue.
Changing format or size – If you’re only showing banner ads in your app, try changing the ad format. you are showing and see how it affects your app revenue. For example, if you currently have a text banner ad, you can change it to a larger image banner ad or video interstitial ad the next time you roll out a new app update.